Standard Bank MyMo Biz Campaign

Connecting SMME's to affordable Commercial Banking through proactive advertising

120%

Increased share of voice amongst competitors

2500

Unique SMME's engaged in month 1

300+

Leads generated in month 1

What was the goal?

Standard Bank aimed to engage with small business owners on Twitter, share in their entrepreneurial journeys and position themselves as an empathetic ally dedicated to aiding their growth. Proactive engagement proved to be a valuable tool in driving traffic in achieving this goal while attaining other objectives such as product awareness and lead generation.

We helped make business banking adverts more personal for SMME's

Solution:

Identifying SMME's online: An array of sample conversations were gathered, a comprehensive compilation of keywords and combinations was assembled to encompass the various types of online discussions being held by y SMME's online.
Moving with the trends: After the campaigns went live, we continuously evaluated the level of conversation and the impact of our keyword strategy and messaging. We adjusted our approach as the landscape shifted from one topic to another and new strategies emerged.

Results:

Increased organic engagement: By implementing proactive advertising, a peer-level environment was established for target users through hyper-personalisation. Advertisements were delivered in context to ensure that the brand was recognized as empathetic and allowed for engagement opportunities. The product offering was tailored to address the perceived needs of the users.
Increased share of voice: The proactive advertising process involved creating and targeting conversation banks centered on themes relevant to Standard Banks' brand's offerings. As each campaign cycle concluded, the number of conversations, reach, and engagement connected to these selected themes would progressively grow in comparison to competitors, ultimately boosting your brand's share of voice.

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What was the goal?

We helped make business banking adverts more personal for SMME's

Solution:

Identifying SMME's online: An array of sample conversations were gathered, a comprehensive compilation of keywords and combinations was assembled to encompass the various types of online discussions being held by y SMME's online.
Moving with the trends: After the campaigns went live, we continuously evaluated the level of conversation and the impact of our keyword strategy and messaging. We adjusted our approach as the landscape shifted from one topic to another and new strategies emerged.

Results:

Increased organic engagement: By implementing proactive advertising, a peer-level environment was established for target users through hyper-personalisation. Advertisements were delivered in context to ensure that the brand was recognized as empathetic and allowed for engagement opportunities. The product offering was tailored to address the perceived needs of the users.
Increased share of voice: The proactive advertising process involved creating and targeting conversation banks centered on themes relevant to Standard Banks' brand's offerings. As each campaign cycle concluded, the number of conversations, reach, and engagement connected to these selected themes would progressively grow in comparison to competitors, ultimately boosting your brand's share of voice.

‍