Objective:
To elevate awareness and consideration for the African National Congress (ANC) during the 2021 local general elections in the Mpumalanga region on Twitter and Facebook.
Goal:
Proposed Solution:
Deploy a media monitoring tool to analyze and track conversations and mentions related to the ANC in Mpumalanga during the election period. Share insightful findings with the ANC media team to strategically implement campaigns that enhance positive sentiment and consideration for the local elections.
Identify key conversation pillars on Twitter and Facebook related to voters' needs and pain points. Develop campaign messaging that authentically resonates with voters' desires.
Transform gathered conversation pools about local government elections and the ANC in Mpumalanga into a comprehensive list of keywords and combinations. This helped ensure the ANC actively participated in coverage of various online discussions that were relevant to the organization and its objectives for the campaign
Utilize conversation samples to craft tailored advertising copy. The messaging was designed to actively engage with discussions on service delivery, local election participation, economic development in the region, and youth empowerment.
The developed messaging aimed to foster positive sentiment among audiences, instilling faith and trust in the ANC government during the local elections.
Objective:
To elevate awareness and consideration for the African National Congress (ANC) during the 2021 local general elections in the Mpumalanga region on Twitter and Facebook.
Goal:
Proposed Solution:
Deploy a media monitoring tool to analyze and track conversations and mentions related to the ANC in Mpumalanga during the election period. Share insightful findings with the ANC media team to strategically implement campaigns that enhance positive sentiment and consideration for the local elections.
Identify key conversation pillars on Twitter and Facebook related to voters' needs and pain points. Develop campaign messaging that authentically resonates with voters' desires.
Transform gathered conversation pools about local government elections and the ANC in Mpumalanga into a comprehensive list of keywords and combinations. This helped ensure the ANC actively participated in coverage of various online discussions that were relevant to the organization and its objectives for the campaign
Utilize conversation samples to craft tailored advertising copy. The messaging was designed to actively engage with discussions on service delivery, local election participation, economic development in the region, and youth empowerment.
The developed messaging aimed to foster positive sentiment among audiences, instilling faith and trust in the ANC government during the local elections.
